Winnipeg Keep It Real with a new brand campaign


June 8, 2022 1:54 p.m. | New

A new local brand campaign – which ran for two years – keeps it real to market Winnipeg to the world.

Winnipeg: made from what is real was unveiled Wednesday in front of the Winnipeg Chamber of Commerce city ​​state lunch at the RBC Convention Centre.

Winnipeg Economic Development launched the country in partnership with Travel Manitoba to market the city abroad and attract more talent, investment and visitors to Winnipeg.

“There has always been a reality and sincerity to the way Winnipeggers talk about this city and whether you visit here or live here, there is a great story to tell,” said Dayna SpiringPresident and CEO of Economic Development Winnipeg.

“What our research has revealed is that Winnipeggers are proud of our city’s ingenuity, creativity and hard work. We build exceptional things here, we invest in them, we protect them and we must celebrate them.

EDW says the campaign aims to “ignite a new narrative for Winnipeg.” Starting today, the brand will be rolled out in a campaign across cinemas, TV, digital channels and social media.

“I’m thinking of the one-of-a-kind, world-class attractions and projects that are garnering attention and praise from TIME magazine and the Intelligent Community Forum,” Spiring added. “Others see that Winnipeg offers something special and we need to start talking like we deserve it, because we do.”

The two organizations worked with local advertising agency McKim.Sherpa to develop the creative approach for the new local brand.

Watch the campaign video:


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