Xbox launches campaign narrated by Vanessa Bryant to elevate women in sports and gaming


Xbox aims to support the future of women in sports and gaming.

Zaila Vanguard Stars In Power Her Dreams Video Campaign

According to a blog post, Xbox is launching the Power Her Dreams campaign with partners including NY Liberty, Atlanta Dream, England Senior Women’s Football Team and France Senior Women’s Football Team. The collaborative effort will initiate activities to strengthen the compelling presence of women in sports and games.

The campaign includes a video narrated by Vanessa Bryant and tells the stories of revolutionary women such as Zaila Avant-Garde.

As reported by AfroTech, Garde is the former Scripps National Spelling Champion and the first American Youth Ambassador for education technology company BYJU.

The campaign video also features WNBA powerhouse and Kentucky Wildcats most decorated player Rhyne Howard, among others.

Fans can submit their dreams and pay it forward

Xbox will invite fans to participate in their joint effort by sharing their dreams and donating them to one of two charities, Mamba & Mambacita Sports Foundation or Girls Who Code.

According to a blog post, “For every submission made to the Power Her Dreams site between July 20 and September 30, Microsoft will donate $10 to one of the two nonprofits listed above; up to a maximum donation of $50,000 per non-profit organization.

All submissions must be entered through the Power Her Dreams web portal.


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