Xbox launches Power Her Dreams campaign with Vanessa Bryant to elevate women in sports and gaming


Xbox is shining a spotlight on women participating in the world of sports and gaming with its latest initiative and campaign, Power Her Dreams.

According to Xbox, the company is working with several sports teams to showcase women doing their thing in sports and gaming. They partner with NY Liberty, Atlanta Dream, England Senior Women’s Football Team, France Senior Women’s Football Team and others on various activities.

They also brought Vanessa Bryant on board to tell a video highlighting the journey of several women, Zaila Avant-Garde, Littlenavi, Karima Winter, Sabrina Ionescu, Rhyne Howard, and Sarah Bond. These women have each grown on their own to take action that will eventually achieve their dreams through a mix of strength, struggle, success and everything in between.

Xbox launches programs with England senior women’s football team, France senior women’s football team, Atlanta Dream and NY Liberty to inspire the next generation of women in gaming and athletes who plan to fulfill their sporting dreams.

This initiative will mark the first steps in Xbox’s commitment to amplify the representation of women in sports and games.

Xbox invites fans to tell them about their dreams via their Power Her Dreams Web Portal. They can submit a dream and choose one of two charities that Xbox will donate with a per-dream contribution:

  • Mamba & Mambacita Sports Foundation – The Mamba & Mambacita Sports Foundation is a non-profit organization dedicated to creating positive impact for underserved athletes and boys and girls in sport. Founded by the vision and sweet memory of Kobe and Gianna “Gigi” Bryant.
  • girls who code – Girls Who Code is an international non-profit organization working to close the gender gap in technology and leading the movement to inspire, educate and equip students who identify as girls or non-binary with the computer skills needed to seize the opportunities of the 21st century.

Microsoft intends to donate $10 to one of the two listed nonprofits up to a maximum of $50,000 per nonprofit between July 20 and September 30.


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